In all of business, Marketing may be ...NO, is the most important aspect of creating business.
Why?
Because it is the heart of business, without people to work with, there are no transactions, and with out any transactions, well, yeah, your broke. That's why so many of my fellow Realtors have left the business. NO Leads, NO Sales, NO Cash Coming In. It's just a fact that no business can survive without cash flow.
Unfortunately, most average Realtors don't have a clue in how to generate leads?
There are only two ways to market, you can either "HUNT" or be the "HUNTED".
I don't know about you, but i would much rather have people calling me, than me bothering them. Don't get me wrong, some people can call someone they've never met, work them, sell them and have them a listing, that's called selling.
Most TOP Producing Realtors consider themselves, not the Salesman, ...but a Marketer.
I let them come to me, on my turf, where they are privileged to work with me. When you have swagger and a total professional attitude, your confidence will rise as will your paychecks, trust me.
In my early days, there were only "old school" ways of getting leads; cold calling, warm calling, door knocking, bugging your neighbor or spending hundreds of dollars on a magazine ad representing a couple of homes that no one called on.
I Became so sick of trying to generate business that i completely gave up hunting people trying to get something going! In turn, I became the Hunted.
I created an online (MAGNETIC) presence driving prospects to my site, using ad campaigns that had my pipeline full within 30 days. I now have 3 others on my team just to handle the servicing of the clients.
I create value in they're eyes by representing myself as a Leader in the market.
It's Time to Get MAGNETIC

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