Thursday, October 22, 2009
The Attitude of a Top Producing Realtor
A "Top Producing" real estate agents attitude is one of an entrepreneur, here is a list of 20 commonalities found amongst some of the most successful real estate agents attitudes.
1. They love to make money, instead of making money to do things they love.
2. They have bigger dreams then most people.
3. They are very success oriented.
4. They are restless and impatient! It often shows with people, situations, and in meetings.
5. They work hard and play hard. At times they are not sure whether its work or play.
6. They are better at something - anything then most people.
7. They look at risks differently then most folks.
8. They are proud and can be easily annoyed or insulted.
9. They have a smaller and tighter circle of friends then most people.
10. They have a lower tolerance for office politics, water-cooler discussions, and gossip.
11. One or more parents/family members are self employed.
12. Many have been fired one or more times.
13. They have a nack for business/communications at a young age.
14. They are commonly the oldest or youngest child in the family.
15. Most are less then 45 years old.
16. The majority are married, yes married!
17. Most have at least an associates degree.
18. They can be loners and be sociable people when need be.
19. They lack structure but are also super organized.
20. They are highly competitive.
These attitudes are not set in stone, every body has their own path to success and yours could be totally unique. As always, it takes hard work and dedications.
And yes, I am a Top Agent!
Let us assist you in your next purchase or in the markeing of your home ...and you will see the difference that a true "Top Producing" Agent makes in the transaction.
Cheers!
Scott
Friday, October 16, 2009
How to Find The Right Agent

When buying or selling a home, we already know why it's important to have an experienced local real estate agent on your side representing your best interests.
“The biggest mistake is
choosing the wrong agent."
Three Reasons Mistakes Happen
Most real estate mistakes happen for three reasons:
Not having enough knowledge, not thinking clearly and, the worst of all - not having agents who care enough to help you avoid the mistakes.
1. Knowledge
It is hard to avoid mistakes if you lack knowledge. Real estate agents have a huge advantage - they are the experts. The agents will tell you "this is the way it is done" and if it sounds plausible - as it often does - you will go ahead and do it.
Many homesellers, after they have lost thousands of dollars, often say they had a feeling something was not right. They lack knowledge, but not instinct. If you meet an agent and have a feeling that something is wrong, you are probably right. You could be on the verge of making a big mistake, so find out why you don't feel right. Often, all you have to do is ask a few simple questions. Check things out a little better. A bit more time, before you make a decision, can save you a lot of pain later.
2. Thinking
"I just didn't think about it," is what people often say when disaster strikes. Thinking prevents disasters and protects us from harm. The key to clear and accurate thinking is simple questions. When you add a little bit of knowledge to a few simple questions, you will enjoy the reaction of some agents.
Knowledge, as the old saying goes, is certainly power!"
Your knowledge, plus your ability to think clearly, will save you thousands of dollars.
3. Caring
It is not the homesellers who have the problem with caring, it is the agents. Thousands of homesellers give their homes to agents who only care about one thing - their commission. They do not care about their clients and they do not care about getting the best price.
The best decision you can make when selling your home is to choose the best agent. And the best agent is the one who really cares about you.
The next step is to find the best agent for you.
People find agents in many different ways. I'd like to share some of the most common and the most effective online and offline methods for finding your next real estate agent.
Pre-Search Checklist:
Before your start doing your homework, I want you to envision your ideal real estate agent. Write down your thoughts. Then start searching.....
Online:
Search Google - Agents name you are interested in. See if they're websites and blogs appear on the first few pages and then research the agents on each site and blog. This also allow you to see how they market themselves, which is a direct reflection on how they market their clients homes.
Offline:
1. Ask your friends and neighbors - Get recommendations on who they recently used to buy or sell a home.
2. Ask for referrals from their past clients. If they can't provide one happy client, it could mean trouble down the road.
When deciding on what real estate agent to work with, sometimes is just a gut feeling that helps you decide. Ultimately, you have to trust the agent you're working with. You should have good chemistry. After all, it's a relationship you're forming. It just has to feel right. An agent that has the the right mix of local knowledge, experience, professionalism, integrity and personality is the one that can be the difference between finding a good house versus finding your dream home.
Click Here to visit my site to find out more about my Team
Thursday, October 1, 2009
Why Brand Yourself As a Professional?
Branding is one of the most misunderstood terms in the industry. It is a misconception, many people think of branding as a process that involves developing a cool logo design.
In actuality, branding is an entire strategy that places focus on the company's foundation through utilizing the elements of marketing. Think of it this way, when you are in front of your number one prospect, how important is it for you to ensure that they remember your name?
If your branding efforts are not as strong as your competitors - stop and think how much business you are loosing. Branding creates value for you, your company and is one of the largest marketing variables that are often overlooked today.
If branding is done correctly, it makes the buyer believe and trust your product over your competitors. "Branding is the reason why people perceive you as the only solution to their problem.
One of the most important things you can hope to establish for your online business is a sense of professionalism. Everything from the design of your website, to the services you provide, to the product you produce should project an aura of professionalism.
The same holds true for whatever image or photo you decide will represent your business. If you are going to brand your company with one particular image it is important that it be of the highest quality. You should also ensure that it is something you would be proud to have associated with you personally or your business.
It's Time to Get "MAGNETIC"
Sunday, September 27, 2009
Do People "HUNT" For "YOU"...If Not Get "MAGNETIC"
In all of business, Marketing may be ...NO, is the most important aspect of creating business.
Why?
Because it is the heart of business, without people to work with, there are no transactions, and with out any transactions, well, yeah, your broke. That's why so many of my fellow Realtors have left the business. NO Leads, NO Sales, NO Cash Coming In. It's just a fact that no business can survive without cash flow.
Unfortunately, most average Realtors don't have a clue in how to generate leads?
There are only two ways to market, you can either "HUNT" or be the "HUNTED".
I don't know about you, but i would much rather have people calling me, than me bothering them. Don't get me wrong, some people can call someone they've never met, work them, sell them and have them a listing, that's called selling.
Most TOP Producing Realtors consider themselves, not the Salesman, ...but a Marketer.
I let them come to me, on my turf, where they are privileged to work with me. When you have swagger and a total professional attitude, your confidence will rise as will your paychecks, trust me.
In my early days, there were only "old school" ways of getting leads; cold calling, warm calling, door knocking, bugging your neighbor or spending hundreds of dollars on a magazine ad representing a couple of homes that no one called on.
I Became so sick of trying to generate business that i completely gave up hunting people trying to get something going! In turn, I became the Hunted.
I created an online (MAGNETIC) presence driving prospects to my site, using ad campaigns that had my pipeline full within 30 days. I now have 3 others on my team just to handle the servicing of the clients.
I create value in they're eyes by representing myself as a Leader in the market.
It's Time to Get MAGNETIC
